PROJECT INFO
For the Cologne-based bag brand pinqponq, a brand by baesiq GmbH, a FOND OF Group Company, we developed the art direction for a campaign inspired by the visual language of Piet Mondrian and reinterpreted it with a more contemporary edge. The concept translated Mondrian's geometry, color fields, and compositional clarity into a refined campaign world that felt graphic, modern, and brand-specific. In post-production, we also handled the full retouching process, including skin retouching, image cleanup, and the precise removal of unwanted visual elements to achieve a polished final look.