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markt

Animated Explainer

PROJECT INFO

For Markt by WDR, we created an animated explainer on waste myths that used design to challenge misinformation with wit, speed, and attitude. The visual style was deliberately bold and irreverent, combining cutout animation with a colorful, trash-inspired graphic language. Elements of gaming culture fed into the look, including versus-style staging that turned topics like plastic bag versus paper bag into playful, high-energy visual showdowns. Rather than treating the subject in a purely factual way, the piece embraced a louder, more provocative screen presence to make the content more immediate and memorable. The result was a graphic-driven explainer with a sharp tone, a distinct visual edge, and strong editorial impact.

Credits:

Client: Markt. WDR Germany
Graphic Design: Stefan Petschinka
Motiondesign: Stefan Petschinka

Disciplines:

Art Direction
Graphic Design
Motiondesign

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